Electronic Arts has announced that the developer is considering removing the ‘FIFA’ name from its football / football series. If this move goes ahead we may not see a FIFA 23, which will be the last game in the recently released FIFA 22 series to carry the FIFA tag.
This does not mean that EA Sports can completely stop football games, it is one of the most popular series titles of the developer. However, if the results are to go forward, future football games from 2023 will not simply be named ‘FIFA-XX’ (indicating the XX year), but may get a new different name.
The reason behind this seems to be to save the license of the game, i.e. the same resources can be used elsewhere.
EA posted a blog post dedicated to the fans of the FIFA series where it mentions this decision, and FIFA 22, launched on October 1 this year, has surpassed 9.1 million players and 460 million matches within a week of its release.
The post discusses the future of the EA series, and the developer “explores the idea of renaming our global EA sports football games.”
“This means we are reviewing our naming rights agreement with FIFA, which differs from all our official partnerships and licenses around the football world,” the post added.
What does this mean for owners and players?
The EA appears to be considering terminating its naming rights agreement with FIFA. However, as noted on the blog, the developer may continue with all its official partnerships and licenses and tournaments and leagues such as the UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga and La Liga Santander.
“The breadth of our partnerships and the ecosystem of licensed content have enabled us to bring unparalleled credibility to our EA sports football games, now and for many years,” the blog adds. This means that even if the series is renamed, none of the game fronts and officially licensed game modes are likely to change.
PES made a similar move this year
Konami’s Pro Evolution Soccer or PES series is the only competition in the FIFA series for many years. However, this year after the series was renamed eFootball, in the midst of a strategic shift to the free-to-play game model, the game became scary. A few days after the announcement, eFootball 2022 is now the worst rated game on Steam Hall of Shame on Steam 250 Page.
With almost no real competition and appearing to be the best seller for its most recent additions, the best time to examine the future of this series is now EA. Coming soon next year.