FireSite allows processor creators to host live interactive programs


FireSite, a processor co-founded by entrepreneur Mark Cuban, was launched on Tuesday to help podcasters, musicians and other professional content makers create live shows with the ability to interact with audiences.

The app launches at a time when social media giants and other startups are focusing more on live features. For example, Twitch and Alphabet’s YouTube offer live video streaming, while Facebook and Twitter have launched live audio room chats.

“The vehicle we created is a product studio on your phone,” Fallon co-founder Fallon Fademi said in an interview.

Content developers can launch interactive programs from their phones using the FireSite app, which will automatically record and transcribe the program.

FireSite allows users to automatically stream their show to other sites such as YouTube, Facebook and Twitch, which helps streamline the complex process if creators want to distribute their content across multiple locations, Fathemi said.

Creators can make money from their shows by selling tickets for virtual entry or by inserting advertising spaces.

Fathemi said listening to how the show’s listeners will respond in real time will help creators improve their content.

“Quality content is king. … attracting an audience is the biggest challenge,” Fatimi said. “It’s important for audiences to understand how they use content directly.”

Fireside is Cuba’s latest technology venture that is an investor in other technology startups such as Samba TV and streaming service Philo.

© Thomson Reuters 2021

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