The ICC on Thursday unveiled the official anthem of the upcoming T20 World Cup with a campaign image of ‘incarnations’ of Indian batting maestro Virat Kohli and West Indies captain Kieron Pollard.
The tournament kicks off on October 17 in Oman and the United Arab Emirates, with the final taking place on November 14 in Dubai.
Composed by Bollywood composer Amit Trivedi, the animated film has attracted young fans from all over the world to T20 cricket and includes some of the biggest superstars in the game.
India captain Kohli leads a team of players who are brought to life as ‘incarnations’ in animation.
Something is happening & we can’t wait # Live the Game With all of you! Cow
Groove for ICC men # T20WorldCup 2021 Anthem & Catch Live Action:
Starts October 17 Star Sports & Disney + Hotstar pic.twitter.com/hbvaIh3yfw
– Star Sports (tStarSportsIndia) September 23, 2021
Kohli is joined by current champions, West Indies and fellow captain Pollard of Australian all-rounder Glenn Maxwell and Afghanistan’s Rashid Khan.
Launched in association with Star Sports, the ICC’s global broadcasting partner, the film airs worldwide on Thursday on the ICC, BCCI and Star Sports’ social media manipulations.
Animation is a new broadcast technology that mixes both 3D and 2D effects to create a movie.
A production team of more than 40, including designers, models, matte painters, animators, lighters and composers, worked 24 hours to produce the final version.
A total of 16 nations with the biggest names in the game and the best teams will take part in the biggest event of the game after the Kovit-19 epidemic.
“Wearing a West Indies jersey and stepping on the field is magical and special,” Pollard said.
“This upcoming World Cup will give us even better moments. We know our fans will be fully involved, watching and supporting, and we want to give a lot to cheer them on,” he added.
On October 17, Papua New Guinea faces the Oman Men’s T20 World Cup debut at the Oman Cricket Academy in Muscat.
Claire Furlong, ICC General Manager, Marketing and Communications, said: “Cricket has more than a billion fans worldwide and we want to keep our young fans alive with their heroes at heart.”