JRR prevents Tolkien’s estate from naming the crypto token after the late author and his works


The family of the author of the famous series who died in 1973 and the estate were blocked by cryptocurrency named after JRR Tolkien, author of The Lord of the Rings. The Geneva-based World Intellectual Property Organization (WIPO) panel ruled on the domain name JRRToken. [dot] com, founded earlier this August by Matthew Jensen of Florida, who was “causing a stir” with the trademark of the Tolkien Estate. WIPO has discontinued Developer Acting under that name and has pledged to remove any infringing online content.

According to Law360, the US-based developer has paid the undisclosed amount for the legal costs of the estate. Tolkien Garden rescues JRRToken [dot] com domain name, as well as currency-related social media accounts.

As mentioned, the JRR token was relaunched in August with the threatening slogan “A token that rules everyone”. The creator of the coin, Matthew Jensen, a Florida man, even in a kind of ad starring Billy Boyd, the actor who played Pip in the Lord of the Rings trilogy, said, “Do I think they’re going? Moon? Go back there too.”

When Tolkien Estate learned about this token, the response was fast. The estate took action by reversing WIPO’s arbitration proceedings, arguing that the token violated trademark rights to Tolkien’s name. The filing states that the domain domain name is “specifically designed to mislead Internet users”.

In the end, the board decided that the choice of name was made deliberately because there was no way that “the creators did not know about Tolkien’s works” and “they created a website to trade the fame of these works”.

Tolkien Estate attorney Steven Meyer said, “The Tolkien Estate is vigilant in preventing unauthorized use of JRR Tolkien’s name and the content of JRR Tolkien’s literary works. This is a particularly blatant case of encroachment and estate.

JRR Tolkien’s internationally acclaimed literary works, including The Hobbit and The Lord of the Rings, have been translated into 36 languages ​​and have sold over 100 million copies worldwide.

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