New Delhi: Reliance on Thursday unveiled its premium retail target Geo World Drive at the 17.5-acre Bandra Kurla complex in Mumbai.
Premium retail includes 72 international and Indian brands, 27 kitchens with cuisine from around the world, the Roof Theater and the open-air community market, the company said in a statement.
The company says, “Geo World Drive India is launching a global concept of ‘designated pop-up space’ for the first time.
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Darshan Mehta, CEO, Reliance Brands Ltd., said, “In the heart of Mumbai, the complex will set a new standard for cured experiences that can be expected from such retail outlets around the world.
Reliance has said that the new food and grocery store Freshbike will be in retail. The company was called India’s first flagship and anchor store Home – Decor Behemoth – West Elm and Homeless’s Concept Store Homeless Play.
This will launch F&P experiences and unique food ideas such as ‘Nine Foods’ to the first market.
Apart from this, Geo also introduced maintained appreciation services like World Drive Shopping Pack Drop-Off and Pick-Up.
Mr Mehta added, “Our research indicates that clients are ready for unique experiences where they can provide more than one emotional experience and to the people they want. That is what we aim to offer at Geo. Global Drive.”
Reliance has stated that only those who have been double-vaccinated and are tired for 14 days from their second shot will be allowed to enter the premises.