‘Spider-Man’ throws a lifeline to movie theaters and swings into the unknown


The same proverb applies to theaters this weekend: “Spider-Man: No Way Home”, a movie that proves that despite such super-power numbers, it’s still possible to charge a huge opening weekend at the box office. Rarely, there is an unheard of border in the middle of an epidemic.

In fact, the initial box office revenue for the third “Spider-Man” movie felt like a psychological balm to a film industry that was being pushed into a crisis about its future. Drama and more serious movies have already migrated to streaming, but even titles designed to entertain the crowd selling popcorn are struggling as theaters try to recover.

A blockbuster will not be enough to take back the clock or remove scary headlines about the latest Govt variant from people’s minds. Yet seeing “Spider-Man: No Way Home” initially at an industrial screening – a much duller assembly than the opening-night crowd in general – brought back some particular delights associated with watching movies in a communal setting.

At key moments, hoops, cheers and compliments – sometimes loud, were muted in places where hints of course sounded to a subset of the audience. After going to screenings for months in less populated theaters and allowing social space, I felt reminded of how certain types of movies benefit from being shared.

Audience reaction did not match its cheers with “Avengers: EndCom”, but it recalled that moment at the beginning of the epidemic when the video spread that the audience was going wild in its climax.

Zentaya and Tom Holland 'Spider-Man: No Way Home.'
Last year’s film directors Joe and Anthony Russo talked about how emotional the clip was.

Despite some successes during the epidemics, the idea is growing that in 2019 the film industry will never fully return to where it was. But something like “Spider-Man” signifies a reassuring sense of the hunger that theaters offer. Will not change completely.

When one of the last major network hits, “The Big Bang Theory,” aired in 2019, serial producer / co-creator Chuck Lore suggested that those who mourn for Sitcom do so in advance.

“I’m been doing this for a long time to find out that I’m heard the bold statement” this is it. It’s not going to happen again, “he told CNN. So humility suggests that it would be foolish to issue a blanket statement that this is the end. “
Hollywood may not show a penny, but the prognosis for movies in theaters has become even more Darwinian, favoring the very select few who meet the criteria for qualifying as an event. Every “Spider-Man” or “The Batman” faces costly failures, resulting in a gap between theatrical winners and those who have to rely on the home show – in general, tight budgets – to grow.

At this point, the success of “Spider-Man” seems like an increase in the reception of a troubled EKG – a short-term shock to the film business and avid theater-goers, not a lasting recovery.

But this weekend, as millions have flocked to the movies anyway, it’s nice to see the pipes still working. In it, “Spider-Man” is filmed as a lifeline to the theaters, who have to shout about what lies ahead as their Spider Sense moves towards the unknown.


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