That viral Harry Styles cardigan was auctioned off as an NFT

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There is no sign of a decline in the romance between fashion and NFTs. The latest non-funky token to keep everyone excited: Patchwork is the perfect 3-D digital copy of the JW Anderson cardigan that went viral when worn by Harry Styles during infections. Created by xydrobe, it sold two ether (cryptocurrency) at auction on December 14 for approximately $ 7,500.

This is far less than the achievements set by People, or Dolce & Gabbana, but almost four times the price of the original clothing IRL, which makes Jonathan Anderson the latest designer to join the Metavers Collectors Club. (All proceeds will be donated to AKT, a charity that supports LGBTQ + youth.) Here, Mr. Anderson explains how the partnership was formed and where he thinks it is going.

NFTs are very exciting right now. What determined you wanted to be a part of this trend?

We approached through Cytrope and I was curious. I have been collecting arts and seeing NFTs being sold at these auction houses. Sometimes the natural reaction to NFTs is, “Well, I do not know what it is.” But the more I dig into it, the more I see people creating these incredible things. The world is changing and there are many different ways to see how art feels.

So you agreed.

“Well, we’re going to do something,” I thought. Fashion is about experimentation. It’s about taking risks in things. Sometimes it’s just taking a risk on things you do not know. But we need some kind of portrait, something related to history. Only this cardigan actually worked.

Before it became an NFT, it had its own hashtag: #harrystylescardigan. What exactly happened again?

At the beginning of the epidemic, I started to see people wearing this patchwork cardigan we made for menswear collection on Instagram. In my head, we do not sell many of them.

So you thought, “Where did these come from?”

Yes. I started to follow the guys who do cardigan knitting in Diktok. That’s because of the Harry style. Her stylist Harry Lambert borrowed it for a rehearsal, he wore it, and it went completely insane. This is one of the most positive things that has come out of my epidemic experience as thousands of people from all over the world have been watching this cardigan remake and making of hats and dog clothes. I even saw the curtains at one point. It’s completely out of my control, these are the best things.

Now it’s on V&A, right?

I’m on the museum team and we got Harry Styles to donate it. It really confirmed a moment in epidemic history and pop culture.

From there it turned into a digital file, which is a kind of 360 degree journey.

This is absolutely accurate up to the number of threads. It took about 300 hours to create this. If it is to be permanent, it must be beautifully executed. I think this is a special thing.

It’s like recording something. You sell the record of this thing, really like a time capsule. It’s about the idea of ​​a craft and how you can combine it into a digital form so that it lasts even longer. For me, it opens up a conversation about how things are made. This is the most insane thing I have ever worked on.

Were you a sportsman?

I have never excelled in gaming. I remember playing mortal combat, in which I was very bad. My brother is very nice. I was fine in Aladdin. But now I see commitment and how gamers interact and think: how to look at a brand and get a completely different level of commitment? Does Cardigan lead into metawares?

Will do So are we likely to see this and more NFTs?

We are already working on another project with xydrobe. We are creating some weird fake cartoon characters that will come out next year in which you can cut and change clothing and body parts. I hired this kid online who is making these amazing digital videos. The manga we wear to the collection we show in Milan in January is like fictional characters, after which you can play with it and put on knitting or crocheting. They have no gender.

Fun?

As a Creative Director, I feel now that you need to think about interacting in different media. You sit in your office and say, “Well, what do we do?” That is not to say. You have to get involved. The level of curiosity must be too large or you risk sitting in the office and becoming an old fashion designer. This is one of the most fascinating parts of our time.


This conversation has been edited and abbreviated. It appeared to be part of the Instagram live series On the Runway.

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