On the 10th anniversary of the death of Steve Jobs, Apple Inc. CEO Tim Cook told staff that the visionary co-founder will be eager to see what the company will develop next.
The comments in the internal memo, received by Bloomberg News, came with the company’s other efforts to commemorate Tuesday’s anniversary. Apple released a letter from Jobs’ family paying tribute to the work on its homepage. Cook also posted a video of the work on his Twitter account.
Full email to Cook staff here:
Today marks 10 years since Steve disappeared. This is the moment to celebrate his life and reflect on the extraordinary tradition he left behind.
Steve believed that “interested people can change the world for the better.” That was the philosophy that inspired him to create Apple. It lives in us today.
Steve many things: clever, funny and clever, a husband, father, friend, and, of course, a visionary. He challenged the world not what it should be, but what it should be. Also, he helped many of us, including myself, to see the same potential in us. Not a day goes by that I don’t think about him.
This year, like the others, our products remind us of a profound impact on the world. I feel so lucky that we spend our days creating innovative tools that connect people, inspire them to think differently, and empower them to make themselves easier in the universe. This is one of the many gifts Steve gave us all.
I wish Steve had come here to see how his spirit lives on in all of your wonderful work. But above all, I want him to see what you do next. Steve once said that his glorious achievements are just about to come. He worked tirelessly every day to revive his vision by imagining a future that no one could see.
Steve is a solo figure, but he taught us how to rise. I miss him and I will always love him.
“Those who are interested can change the world for the better.” – S.J. 10 years is hard to believe. We celebrate you today and forever. pic.twitter.com/x2IUnlO7ta
– Tim Cook (tim_cook) October 5, 2021
Jobs died in October 2011 at the age of 56, two months after stepping down as CEO and being replaced by Cook.
Cook, now 60, could remain in his current role until at least 2026 in terms of share payments and other factors, and has various potential heirs to manage the company.