YouTube has decided to stop moving forward with its year-end ‘rewind’ videos, as its site has become so large that “its expansion and diversity cannot be combined in a single minute”. In an exclusive report to the YouTube Tubefilter, it confirmed the removal of the annual package for good.
Earlier, in 2018, YouTube set a record for most dislikes of any video on the Rewind platform, with creators complaining that the video site community was said to have ignored it by showing prominent celebrities instead of local YouTubers.
The 2018 YouTube Rewind video has received more than 19 million dislikes compared to 3 million likes. However, the company has made it clear that it has not abandoned the project due to widespread criticism, but feels that a video cannot reflect the “full breadth” of its creator community.
Interestingly, in 2020, YouTube did not make a prequel video, saying that it did not feel appropriate considering the 2020 chaos.
“Ahead was aimed at seeing the most influential creators, videos and trends of the year, but 2020 was different. It didn’t feel right to continue like that. So, we’re retiring from this year’s rewind,” the site said a year ago.
Meanwhile, YouTube said it was planning a new “experience” for its millions of creators. “Thanks to all the creators involved in Rewind – we will be there [eyes emoji] At Your Rewinds we focus on our energies in celebrating you and the trends that make up YouTube [fire emoji] With a different and updated experience – stay tuned! ”The YouTube Creators account on Twitter said in a post.